This brand guideline for The Noodle Room was developed through a considered design process focused on creating a cohesive and contemporary identity that aligns with the parent KGK brand. The visual concept began with logo development, where the flowing circular noodle form was designed to convey playfulness and movement while remaining adaptable across print and digital applications. The colour palette, featuring Charcoal Green, Stone Beige and Black, was chosen to reflect a modern and premium tone while maintaining a visual connection to the existing restaurant. The use of Futura BT as the primary typeface reinforces the brand’s approachable yet professional personality, with its geometric forms subtly echoing the curves of noodles.

The full suite of brand materials was created using Adobe Creative Suite, with Illustrator used for logo and graphic design, Photoshop for image mock-ups and InDesign for the layout of the brand playbook. Each element was crafted to ensure consistency, scalability and clarity across signage, menus, packaging and social media assets. This project demonstrates a structured yet creative approach to brand identity design, integrating visual storytelling with practical application to build a strong and unified presence for The Noodle Room.

See the brand guidelines here.