This project focused on the creation of a complete brand identity for Riviera, a restaurant located within the Millennium Heritage Hotel in Manila, Philippines. It encompasses logo design and a range of print collateral. The aim was to develop a visual language that balanced sophistication with warmth, while reflecting the social and welcoming nature of the dining experience.

The logo was designed using a serif typeface to convey refinement and quality. Select letterforms were subtly joined at the serif, introducing a sense of fluidity and softness. This typographic treatment was intentionally developed to evoke gathering and togetherness, mirroring the welcoming spirit of the café and forming a key part of the brand guidelines.

The print collateral, including menus, coasters and takeaway bags, was designed to reference the atmosphere of a riviera setting. Titles were set within wave inspired shapes to suggest water and movement, while body copy was arranged in clean columns and structured lines, echoing the calm order of a waterfront environment.

Playful, conversational titles were introduced on the coasters to reinforce the social aspect of the restaurant and encourage a relaxed, communal experience. Together, the identity and collateral create a cohesive brand system that feels considered, inviting and rooted in place.