Geranium Hand Balm Concept
Bamford Collection
2025
I was given the responsibility of designing new packaging for Bamford’s Geranium Hand Balm in celebration of its launch anniversary. As part of the brief, I also developed a concept for a social media campaign that could be produced in-house with a minimal budget.
My design featured an organic overlay of geranium leaves, mirroring how they naturally cluster in real life. The white space at the base of the packaging was intentionally left to evoke the silhouette of a plant pot—symbolising the care and nourishment we give to plants, much like the care we extend to our hands. Consideration was also given to accessibility, with braille inclusion on the front of the packaging.
See below for mock-ups of the packaging.

Explanation of design choices

Concept for the low-fi social media campaign