At our Copthorne Tara property in Kensington, I designed a cohesive suite of branded materials for a Singaporean restaurant, Bugis Kitchen, including menus, discount cards, and promotional posters. These assets were created for both print and digital formats using Adobe Illustrator, ensuring consistency across all touchpoints.

The project required close cross-collaboration with the global marketing team as well as the Food and Beverage Manager, aligning creative output with strategic objectives and operational needs. The final designs reflected the restaurant’s identity while supporting its promotional and guest engagement goals.