Full-Scope Creative Direction & Brand Execution - Bottomless Brunch
Copthorne Manchester
2025
This project involved the complete creative development of a bottomless brunch campaign for Copthorne Manchester. I was solely responsible for the project from start to finish, delivering all visual and brand elements.
I travelled from London to Manchester to photograph the dishes on site using a professional camera, ensuring the imagery aligned with Copthorne’s established brand positioning. All photography was edited and retouched using Lightroom and Photoshop to achieve a consistent and polished finish suitable for both print and digital use.
Alongside the photography, I designed the campaign logo in line with Copthorne brand guidelines and produced a range of supporting collateral. This included menus, flyers and digital screen assets, all designed to work cohesively across customer touchpoints.
The project demonstrates my ability to manage and deliver an integrated campaign independently, from concept and planning through to execution and final output.